video fallback image.png
i2i-logo-web-only-version.png

INSIGHT THAT CREATES IMPACT

INSIGHT

icon.png

THE HUMAN TRUTHS, TENSIONS, AND MOTIVATIONS THAT DRIVE THOUGHT, ACTIONS ... DECISIONS

IMPACT

ACTIONABLE HUMAN INSIGHTS

Whether for foundational target understanding, an insight refresh, or for adding texture to your Big Data learnings, getting into the head of your target will unlock the truths and tensions that drive them. We work to understand how they view your world, how they feel, why they act, and how they make decisions. Then we bring these human insights to life so you can connect, innovate, disrupt, evolve, and grow. 

 

compelling.png

Starting with empathic insight ensures you won’t ‘talk at‘  your target; but connect meaningfully with them at an emotional level, motivating them to action.

motivating.png

The journey is often as important as the destination.  Getting insight into each step of the journey enables you to create an engaging experience that resonates from start to finish.

insight.png

When innovation is rooted in empathic insight, you get meaningful growth that’s aligned with your strategy for long term success.

 
potent.png

Don’t just stand out, stand out in a meaningful way that instills your value in the mind of your target…and in the market.  

 
customer.png

Understand the world from your customer’s perspective to delight them at each step of the sales process and create a long term relationship.

 
 

EXAMPLE WORK

 
 
example-work-3.png

HOW DO WE WIN BACK MARKET SHARE?

COMPELLING CAMPAIGN DEVELOPMENT

i2i worked with this Fortune 500 company to uncover deep, emotional insights that could move the needle for a stagnant healthcare brand that was losing share to competition. By translating those insights into a campaign that resonated with their target, the team was able to develop the highest-ever scoring TV ad for the brand. 

 
example-work-2.png

HOW CAN WE IMPROVE CUSTOMER RETENTION?

MOTIVATING CUSTOMER EXPERIENCE

i2i Partners worked with a mid-sized service firm that needed to improve customer retention. Through deep, immersive insight work to understand clients’ perceptions and experiences, we mapped out each step in the journey, enabling the team to see gaps in communication and delivery. This helped them evolve to become a more customer-centric organization focused on needs and experiences at every touchpoint. As a result, the firm was able to retain ‘at-risk’ customers as well as deepen its relationship with others for long term impact.

 
example-work-1.png

HOW DO WE POSITION OUR BRAND?

POTENT BRAND POSITIONING

i2i partnered with a performance wear company that needed to develop an aspirational umbrella positioning that worked across what they thought were polar-opposite target groups. Beginning with in-depth insight with key consumers, we uncovered core emotions, values and tensions that actually permeated both groups, but were expressed very differently. By creating a common language and framework, we were able to develop a motivating brand promise that touches each consumer at an emotional level and positions the brand for long-term success. 

CLIENTS

 

Reach out

There's no better way to figure out if i2i is the right partner for you than to simply get in touch. We'd love to chat. 

 

Name *
Name
 
getintouch.jpg

Wendy Ellis Gardner

Phone
(513) 321-9100

EMAIL
wendy@i2ipartners.com