THE HUMAN TRUTHS, TENSIONS, AND MOTIVATIONS THAT DRIVE THOUGHT, ACTIONS ... DECISIONS
ACTIONABLE HUMAN INSIGHTS
Whether for foundational target understanding, an insight refresh, or for adding texture to your Big Data learnings, getting into the head of your target will unlock the truths and tensions that drive them. We work to understand how they view your world, how they feel, why they act, and how they make decisions. Then we bring these human insights to life so you can connect, innovate, disrupt, evolve, and grow.
Starting with empathic insight ensures you won’t ‘talk at‘ your target; but connect meaningfully with them at an emotional level, motivating them to action.
The journey is often as important as the destination. Getting insight into each step of the journey enables you to create an engaging experience that resonates from start to finish.
When innovation is rooted in empathic insight, you get meaningful growth that’s aligned with your strategy for long term success.
Don’t just stand out, stand out in a meaningful way that instills your value in the mind of your target…and in the market.
Understand the world from your customer’s perspective to delight them at each step of the sales process and create a long term relationship.
HOW DO WE WIN BACK MARKET SHARE?
COMPELLING CAMPAIGN DEVELOPMENT
i2i worked with this Fortune 500 company to uncover deep, emotional insights that could move the needle for a stagnant healthcare brand that was losing share to competition. By translating those insights into a campaign that resonated with their target, the team was able to develop the highest-ever scoring TV ad for the brand.
HOW CAN WE IMPROVE CUSTOMER RETENTION?
MOTIVATING CUSTOMER EXPERIENCE
i2i Partners worked with a mid-sized service firm that needed to improve customer retention. Through deep, immersive insight work to understand clients’ perceptions and experiences, we mapped out each step in the journey, enabling the team to see gaps in communication and delivery. This helped them evolve to become a more customer-centric organization focused on needs and experiences at every touchpoint. As a result, the firm was able to retain ‘at-risk’ customers as well as deepen its relationship with others for long term impact.
HOW DO WE POSITION OUR BRAND?
POTENT BRAND POSITIONING
i2i partnered with a performance wear company that needed to develop an aspirational umbrella positioning that worked across what they thought were polar-opposite target groups. Beginning with in-depth insight with key consumers, we uncovered core emotions, values and tensions that actually permeated both groups, but were expressed very differently. By creating a common language and framework, we were able to develop a motivating brand promise that touches each consumer at an emotional level and positions the brand for long-term success.